Tuesday, March 25, 2008

Easter and Guest Retention

Easter is the earliest it has been in years and the earliest it will be for some time. This is a great opportunity for churches to retain and connect those who are first time guests on Easter.

So many times, when Easter is late, the summer comes quickly and the likelihood of retaining and connecting first time guests before the summer slump diminishes. With Easter earlier this year, the likelihood of retaining and connecting first time guests goes up.

It seems to me the question is how do we follow up with our first time guests, what opportunities do we make available and communicate to guests to get connected, and what does a whole integrated process for doing this look like that allows someone to move from being a first time guest to becoming a fully connected radical follower of Jesus in a local church?

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