New Neighbors

One of the best times to reach new families in your community is when they first move into your community. Most churches who have any type of desire to reach the people in their community have some form of new neighbor outreach.

We are currently using ReachingAmerica.com. Here is how it works:

• They identify the new neighbors in your community.
• They send three predesigned by you postcards to your new neighbors in the first 30 days.
• They can furnish you with the names and addresses of the people they sent the postcards to so you can do your own follow up.
• You can choose whom to send the postcards to by zip code or radius.

The benefit to this program is that it provides multiple contacts very early on in a timely manner. Also, it will pay for itself which is good since it is $2.88 per new neighbor (versus about .33 cents to just get the names and do your own mailing.

We are also recruiting neighborhood captains from our church who will deliver new neighbor bags to new neighbors using the names we furnish from this service.

Another time to reach people is right after they have had a baby. Unfortunately, while lists can be purchased of "new parents" the minimum quantity required- say 500- makes it cost prohibitive. I am still looking for such a list that does not require minimums.